Perceived Justice and Customer Loyalty in the Situation of Beauty Service Failure

The hair salons industry has seen many players coming into the market due to low entry barriers and thus it is getting harder to attract new customers in a highly competitive market. As a result, operators are competing more on delivering better services. Like other service businesses, hair salons u...

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Bibliographic Details
Main Authors: Hyun-Kyung Choi, Sang-Soo Kim, Bum-Seok Kim
Format: Article
Language:English
Published: SAGE Publishing 2023-12-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440231217729