Non-Contact Measurement of Empathy Based on Micro-Movement Synchronization
Tracking consumer empathy is one of the biggest challenges for advertisers. Although numerous studies have shown that consumers’ empathy affects purchasing, there are few quantitative and unobtrusive methods for assessing whether the viewer is sharing congruent emotions with the advertisement. This...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-11-01
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| Series: | Sensors |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1424-8220/21/23/7818 |