Formation of the Marketing Management System of the Enterprise

The purpose of the article is to study the essence of the marketing management of the enterprise and the formation of its management system in order to ensure the sustainable functioning of the enterprise in the market. It is noted that the successful functioning of the enterprise in the modern mark...

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Bibliographic Details
Main Authors: Shumilo Olha S., Mangushev Dmytro V., Polyshchuk Oleksii A.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2022-11-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2022-11_0-pages-257_262.pdf