Ambivalent Attitudes
Studies in intergroup relations e.g., Tajfel (1982) and Hornsey and Hogg (2000) have pointed out that people engage in social comparisons to cultivate a positive self esteem and preserve their distinctiveness. In turn, this social comparison and subsequent categorization becomes the basis for posit...
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| Format: | Article |
| Language: | English |
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Nordic Africa Research Network
2008-06-01
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| Series: | Nordic Journal of African Studies |
| Online Access: | https://www.njas.fi/njas/article/view/239 |