Czech consumers´ evaluation of choosen meat products

The article summarises the main results of the analysis of the perception of selected meat products in theCzechRepublic (i.e. the following types of salami: Gothai, Famer´s, Tourist, Poličan, chicken ham salami, Hunter´s, pork ham salami and turkey roll). Two factors have been defined on the basis o...

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Main Authors: M. Pourová, V. Stehlík
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2002-03-01
Series:Agricultural Economics (AGRICECON)
Subjects:
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-200203-0005_czech-consumers-evaluation-of-choosen-meat-products.php
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author M. Pourová
V. Stehlík
author_facet M. Pourová
V. Stehlík
author_sort M. Pourová
collection DOAJ
description The article summarises the main results of the analysis of the perception of selected meat products in theCzechRepublic (i.e. the following types of salami: Gothai, Famer´s, Tourist, Poličan, chicken ham salami, Hunter´s, pork ham salami and turkey roll). Two factors have been defined on the basis of a composition approach, which influence the evaluation of meat products by Czech consumers during their purchase. The first factor was the perceived quality of the product and the second one was the healthiness factor. It has been found out that the perceived quality of the product has a decisive influence on forming of the preferences of Czech consumers in all analysed meat products. This finding has resulted from both direct and indirect acquisition of preference data. The healthiness factor is also important even though it has a relatively higher importance mainly in the meat products made from poultry and lean parts of other slaughter animals. Further, the analysis has confirmed the hypotheses of the influence of the consumers´ perception on forming their preferences.
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spelling doaj.art-c055894d054a4e24a3ab8750f07f2c3c2023-02-23T03:54:11ZengCzech Academy of Agricultural SciencesAgricultural Economics (AGRICECON)0139-570X1805-92952002-03-0148312112510.17221/5459-AGRICECONage-200203-0005Czech consumers´ evaluation of choosen meat productsM. Pourová0V. Stehlík1Czech University of Agriculture, Prague, Czech RepublicCzech University of Agriculture, Prague, Czech RepublicThe article summarises the main results of the analysis of the perception of selected meat products in theCzechRepublic (i.e. the following types of salami: Gothai, Famer´s, Tourist, Poličan, chicken ham salami, Hunter´s, pork ham salami and turkey roll). Two factors have been defined on the basis of a composition approach, which influence the evaluation of meat products by Czech consumers during their purchase. The first factor was the perceived quality of the product and the second one was the healthiness factor. It has been found out that the perceived quality of the product has a decisive influence on forming of the preferences of Czech consumers in all analysed meat products. This finding has resulted from both direct and indirect acquisition of preference data. The healthiness factor is also important even though it has a relatively higher importance mainly in the meat products made from poultry and lean parts of other slaughter animals. Further, the analysis has confirmed the hypotheses of the influence of the consumers´ perception on forming their preferences.https://agricecon.agriculturejournals.cz/artkey/age-200203-0005_czech-consumers-evaluation-of-choosen-meat-products.phpmeat productsevaluationpreferenceconsumerczechrepublic
spellingShingle M. Pourová
V. Stehlík
Czech consumers´ evaluation of choosen meat products
Agricultural Economics (AGRICECON)
meat products
evaluation
preference
consumer
czechrepublic
title Czech consumers´ evaluation of choosen meat products
title_full Czech consumers´ evaluation of choosen meat products
title_fullStr Czech consumers´ evaluation of choosen meat products
title_full_unstemmed Czech consumers´ evaluation of choosen meat products
title_short Czech consumers´ evaluation of choosen meat products
title_sort czech consumers´ evaluation of choosen meat products
topic meat products
evaluation
preference
consumer
czechrepublic
url https://agricecon.agriculturejournals.cz/artkey/age-200203-0005_czech-consumers-evaluation-of-choosen-meat-products.php
work_keys_str_mv AT mpourova czechconsumersevaluationofchoosenmeatproducts
AT vstehlik czechconsumersevaluationofchoosenmeatproducts