Utilizing event marketing techniques in banking activities
clientele. Banking marketing, with its unique attributes, stands as a distinctive domain within the broader spectrum of marketing. In an era where banks primarily offer uniform services, competition among them has intensified substantially, necessitating a shift towards maximum customer-centricity a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
V. N. Karazin Kharkiv National University
2023-12-01
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| Series: | Фінансово-кредитні системи: перспективи розвитку. |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/fcs/article/view/23242 |