Analysis of big data push and Nash Equilibrium: A case study of live commerce on TikTok

In this growing field of digital marketing, integrating big data strategy and modern commerce has become a revolutionary sales method. The goal of this article is to explore the profound connection between big data push strategies and Nash equilibrium in modern business. Taking the TikTok as an exam...

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Bibliographic Details
Main Author: Tang Yixuan
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/08/shsconf_icdde2024_03017.pdf