LE DISCOURS IDENTITAIRE DE L’ENTREPRISE – ÉMOTION, PROMESSES, SÉDUCTION
The Identity Discourse of the Organization - Emotion, Promises, Seduction. Being the subject of numerous studies carried out by marketing specialists, communication researchers, sociologists and psychologists, the organizational identity is staged with the help of a creative and original discourse,...
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| Format: | Article |
| Language: | deu |
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Cluj University Press
2020-05-01
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| Series: | Studia Universitatis Babeş-Bolyai. Philologia |
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| Online Access: | http://193.231.18.162/index.php/subbphilologia/article/view/1733 |