LE DISCOURS IDENTITAIRE DE L’ENTREPRISE – ÉMOTION, PROMESSES, SÉDUCTION

LE DISCOURS IDENTITAIRE DE L’ENTREPRISE – ÉMOTION, PROMESSES, SÉDUCTION

The Identity Discourse of the Organization - Emotion, Promises, Seduction. Being the subject of numerous studies carried out by marketing specialists, communication researchers, sociologists and psychologists, the organizational identity is staged with the help of a creative and original discourse,...

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Bibliographic Details
Main Author:	Andra-Teodora PORUMB
Format:	Article
Language:	deu
Published:	Cluj University Press 2020-05-01
Series:	Studia Universitatis Babeş-Bolyai. Philologia
Subjects:	organizational identity, corporate communication, reputation, brand, isotopy, scenography, subjectivity, website.
Online Access:	http://193.231.18.162/index.php/subbphilologia/article/view/1733

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