Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications)
The guerrilla marketing concept, which was created by Jay Conrad Levinson in 1984, implies an unconventional way of performing promotional activities on a very low budget. In recent years, many companies looking for ways of getting out of clutter of traditional marketing implementations tend to appl...
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| Format: | Article |
| Language: | deu |
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Celal Bayar University
2009-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C16S22009/107_119.pdf |