Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications)
The guerrilla marketing concept, which was created by Jay Conrad Levinson in 1984, implies an unconventional way of performing promotional activities on a very low budget. In recent years, many companies looking for ways of getting out of clutter of traditional marketing implementations tend to appl...
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2009-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C16S22009/107_119.pdf |
| _version_ | 1797909429585182720 |
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| author | Sinan NARDALI |
| author_facet | Sinan NARDALI |
| author_sort | Sinan NARDALI |
| collection | DOAJ |
| description | The guerrilla marketing concept, which was created by Jay Conrad Levinson in 1984, implies an unconventional way of performing promotional activities on a very low budget. In recent years, many companies looking for ways of getting out of clutter of traditional marketing implementations tend to apply guerrilla marketing which is a different way of marketing communication. Companies try to reach private worlds of consumers and give them memorable experience with their brands by guerrilla marketing strategies. |
| first_indexed | 2024-04-10T11:08:10Z |
| format | Article |
| id | doaj.art-c07bff50a5e54f05a551eb499a224002 |
| institution | Directory Open Access Journal |
| issn | 1302-0064 |
| language | deu |
| last_indexed | 2024-04-10T11:08:10Z |
| publishDate | 2009-01-01 |
| publisher | Celal Bayar University |
| record_format | Article |
| series | Yönetim ve Ekonomi |
| spelling | doaj.art-c07bff50a5e54f05a551eb499a2240022023-02-15T16:19:18ZdeuCelal Bayar UniversityYönetim ve Ekonomi1302-00642009-01-01162107119Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications)Sinan NARDALIThe guerrilla marketing concept, which was created by Jay Conrad Levinson in 1984, implies an unconventional way of performing promotional activities on a very low budget. In recent years, many companies looking for ways of getting out of clutter of traditional marketing implementations tend to apply guerrilla marketing which is a different way of marketing communication. Companies try to reach private worlds of consumers and give them memorable experience with their brands by guerrilla marketing strategies.http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C16S22009/107_119.pdfGerilla Tipi PazarlamaÖrnek UygulamalarGuerilla MarketingExamples in Applications |
| spellingShingle | Sinan NARDALI Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications) Yönetim ve Ekonomi Gerilla Tipi Pazarlama Örnek Uygulamalar Guerilla Marketing Examples in Applications |
| title | Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications) |
| title_full | Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications) |
| title_fullStr | Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications) |
| title_full_unstemmed | Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications) |
| title_short | Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications) |
| title_sort | gerilla pazarlamasi ve uygulamadaki bazi ornekleri guerilla marketing and some examples in applications |
| topic | Gerilla Tipi Pazarlama Örnek Uygulamalar Guerilla Marketing Examples in Applications |
| url | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C16S22009/107_119.pdf |
| work_keys_str_mv | AT sinannardali gerillapazarlamasıveuygulamadakibazıornekleriguerillamarketingandsomeexamplesinapplications |