Se démarquer dans l’industrie du bien-être. Transnationalisme, innovation et indianité
The wellness industry is characterized by both a high innovation potential in the therapeutic field and a claim to the antiquity of these new therapies. This article aims to analyze this paradox by studying the logic at work in the construction of a brand identifying and distinguishing Mango Spa, an...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Association Anthropologie Médicale Appliquée au Développement et à la Santé
|
| Series: | Anthropologie & Santé |
| Subjects: | |
| Online Access: | https://journals.openedition.org/anthropologiesante/805 |