Factors Influencing Attitudes Towards the Use of CRM’s Analytical Tools in Organizations
Background and Purpose: Information solutions for analytical customer relationship management CRM (aCRM IS) that include the use of analytical tools are becoming increasingly important, due organizations’ need for knowledge of their customers and the ability to manage big data. The objective of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-02-01
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| Series: | Organizacija |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/orga.2016.49.issue-1/orga-2016-0004/orga-2016-0004.xml?format=INT |