ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI INSTAN

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI INSTAN

Coffee (Coffea sp), has an important role as a significant influence in live and livelihood of majority community as well as foreign exchange earner for state. It is known that coffee is one of flagship products in Indonesian commodities, noted that Indonesia is one of the world's largest coffe...

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Bibliographic Details
Main Authors: Fityan Mizfar, Aldon Sinaga
Format: Article
Language:English
Published: Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 2017-09-01
Series:Sepa
Subjects:
instant coffee
consumer behavior
decision making
Online Access:https://jurnal.uns.ac.id/sepa/article/view/14172

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