La régulation des goûts
In modern societies, goods include more and more taste characteristics, i.e. characteristics that appeal to senses. Hedonic dimension of attitude is often dominant rather than utilitarian one (Holbrook and Hirschman, 1982; Spangenberg, Voss et Crowley, 1997; Addis et Holbrook, 2001). That implies a...
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| Format: | Article |
| Language: | English |
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Association Recherche & Régulation
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| Series: | Revue de la Régulation |
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| Online Access: | https://journals.openedition.org/regulation/11799 |