Predictors and outcome of customer satisfaction: moderating effect of social trust and corporate social responsibility

Predictors and outcome of customer satisfaction: moderating effect of social trust and corporate social responsibility

Abstract The study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship be...

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Bibliographic Details
Main Authors: Sara Javed, Md. Salamun Rashidin, Wang Jian
Format: Article
Language:English
Published: SpringerOpen 2021-03-01
Series:Future Business Journal
Subjects:
Customer satisfaction
Brand loyalty
Social trust
Service quality
Fast food industry
Corporate social responsibility
Online Access:https://doi.org/10.1186/s43093-021-00055-y

Internet

https://doi.org/10.1186/s43093-021-00055-y

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