Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals

The theme of corporate social responsibility (CSR) has not been widely examined in the context of multinationals. This dearth is even greater with respect to subsidiaries, particularly the subject of reverse transfer of practices, that is, the transfer of practices developed in subsidiaries back to...

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Bibliographic Details
Main Authors: Felipe Mendes Borini, Moacir de Miranda Oliveira Júnior, Gabriel Vouga Chueke
Format: Article
Language:English
Published: FUCAPE Business School 2012-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123040843004