Over-the-top platform: A boon or bane during COVID-19 lockdown
COVID-19, an unprecedented global pandemic, has changed the way of media consumption by the audience. A new trend surfaced during this period – prioritizing over the tops (OTTs) over normal ongoing media channels. This points to the growing market and consumer appetite for content of choice availabl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wolters Kluwer Medknow Publications
2022-01-01
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| Series: | Journal of Public Health and Primary Care |
| Subjects: | |
| Online Access: | http://www.jphpc.org/article.asp?issn=2772-3666;year=2022;volume=3;issue=3;spage=49;epage=52;aulast=Panda |