Prioritizing the Factors Affecting Brand Equity of Popular Football Clubs in Iran

Background. Today, Building strong brands, Because of the extraordinary advantages that it creates, have been the marketing priorities of many organizations. Strong brands for a company, Creates an identity in the market. Objectives. This study aimed at Prioritizing factors affecting brand equity of...

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Bibliographic Details
Main Authors: Seyed Nasrollah Sajjadi, Rasoul Tarighi, Mohammad Abedlati
Format: Article
Language:English
Published: Owjj Andishan Pasargad 2017-10-01
Series:Annals of Applied Sport Science
Subjects:
Online Access:http://aassjournal.com/article-1-557-en.html