McJingles
Nicolai Jørgensgaard Graakjær's contribution, McJingles - On the use of music in the McDonald's-campaign 'i'm lovin' it', is a stylistic and linguistic analysis of a slogan in an advertising campaign from McDonald's. McDonald's is one of the most prominent sy...
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| Format: | Article |
| Language: | Danish |
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Aalborg University Open Publishing
2011-06-01
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| Series: | Akademisk Kvarter |
| Online Access: | https://journals.aau.dk/index.php/ak/article/view/3126 |