McJingles

McJingles

Nicolai Jørgensgaard Graakjær's contribution, McJingles - On the use of music in the McDonald's-campaign 'i'm lovin' it', is a stylistic and linguistic analysis of a slogan in an advertising campaign from McDonald's. McDonald's is one of the most prominent sy...

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Bibliographic Details
Main Author:	Nicolai J. Graakjær
Format:	Article
Language:	Danish
Published:	Aalborg University Open Publishing 2011-06-01
Series:	Akademisk Kvarter
Online Access:	https://journals.aau.dk/index.php/ak/article/view/3126

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