Investigation on Factors Affecting Online Affiliate Marketing Performance Measurment in Tourism Industry
The measurement of both offline and online marketing is the topic of numerous research papers and important concerns of marketing managers. Despite the rapid growth of affiliate marketing, especially in the tourism industry, in Iran, Iranian researchers have paid little attention to this area. The a...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-09-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_11891_2d8c9c1d0b532f1b6b554d818b044376.pdf |