Exploring customer perceptions of eco-sensitive practises in the Indian lodging industry
The present study investigates customer perception of eco-sensitive practises in the lodging industry in India. The study explores the customer’s preference to pay for such practises. The study combined quantitative and qualitative research methodology by using a structured questionnaire for t...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
AfricaJournals
2015-01-01
|
Series: | African Journal of Hospitality, Tourism and Leisure |
Subjects: | |
Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article41vol4(2)july-nov2015.pdf
|