MEDIASI DAYA TARIK FASHION DALAM HUBUNGAN KEINOVASIAN PRODUK DENGAN KINERJA PEMASARAN
This paper aims to investigate and examine the role of fashion attractiveness in mediating the relationship between product innovation (uniqueness and novelty) and marketing performance. A total of 229 small businesses in Indonesia were selected to be tested for regressional relationships of the...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Islam Sultan Agung Semarang
2019-07-01
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| Series: | Jurnal Ekonomi dan Bisnis |
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| Online Access: | http://jurnal.unissula.ac.id/index.php/ekobis/article/view/4973 |