LRFMV: An efficient customer segmentation model for superstores

LRFMV: An efficient customer segmentation model for superstores

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The Recency, Frequency, and Monetary model, also known as the RFM model, is a popular and widely used business model for determining beneficial client segments and analyzing profit. It is also recommended and frequently used in superstores to identify customer segments and increase profit margins. L...

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Bibliographic Details
Main Authors: Rezwana Mahfuza, Nafisa Islam, Md. Toyeb, Md Asaduzzaman Faisal Emon, Shahnur Azad Chowdhury, Md. Golam Rabiul Alam
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9767363/?tool=EBI

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9767363/?tool=EBI

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