PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP NIAT BELI KONSUMEN PADA KOPI JANJI JIWA
This study aims to analyze the effect of Social Media Marketing Activity on Brand Equity, the effect of Brand Equity on e-WOM, the effect of e-WOM on Purchase Intention, and the effect of Social Media Marketing Activity on Purchase Intention This study used purposive sampling with 215 valid questio...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2021-11-01
|
| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/5064 |