Segmenting Hotel Guests: The Case of Five Star Hotels in Langkawi
Segmentation is a very important element in the overall process of target marketing for tourism products as it assists in obtaining information on the segments of tourist that exist in the population served. Knowing the segments is imperative to help decide the type and amount of resources that sho...
| প্রধান লেখক: | , , |
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| বিন্যাস: | প্রবন্ধ |
| ভাষা: | English |
| প্রকাশিত: |
UUM Press
1999-06-01
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| মালা: | Malaysian Management Journal |
| অনলাইন ব্যবহার করুন: | https://e-journal.uum.edu.my/index.php/mmj/article/view/8560 |