Accounting for youth audiences’ resistances to HIV and AIDS messages in the television drama Tsha Tsha in South Africa

Theoretical debates and literature on E-E efforts in Africa have largely focussed on understanding how and why interventions on HIV and AIDS are effective in influencing behaviour change among target communities. Very few studies have sought to investigate and understand why a substantial number of...

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Bibliographic Details
Main Authors: Blessing Makwambeni, Abiodun Salawu
Format: Article
Language:English
Published: Taylor & Francis Group 2018-01-01
Series:SAHARA-J
Subjects:
Online Access:http://dx.doi.org/10.1080/17290376.2018.1444506