Marketing Strategy of STIE Ciputra Makassar in branding itself as an Entrepreneurship-based Private University in Makassar City
The competition of entrepreneur-based private universities in Makassar City is very competitive. Some universities present entrepreneurship as additional learning on campus, but there are also those who make it a course. This is driven by fierce job competition, where companies want employees to ha...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kristen Indonesian Paulus
2024-08-01
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| Series: | Accounting Profession Journal (APAJI) |
| Subjects: | |
| Online Access: | https://www.ojsapaji.org/index.php/apaji/article/view/206 |