Updated Reviews and Trends in Consumer Neuroscience
Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia. Thus, this review aims to introduce practical integrations with consumer neuroscience and marketing research and how...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2023-10-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1614&context=journal |