Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior

Minimalism has become a new consumer trend that can guide low-carbon innovation behaviors. This study uses two experiments and one survey to explore the mechanisms underlying the relationships among minimalism, quantitative behavior, and low-carbon innovation behavior. The results show that (1) mini...

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Bibliographic Details
Main Authors: Jian Gao, Liyu Tang, Yang Lyu
Format: Article
Language:English
Published: KeAi Communications Co., Ltd. 2023-06-01
Series:Chinese Journal of Population, Resources and Environment
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2325426223000165