Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior
Minimalism has become a new consumer trend that can guide low-carbon innovation behaviors. This study uses two experiments and one survey to explore the mechanisms underlying the relationships among minimalism, quantitative behavior, and low-carbon innovation behavior. The results show that (1) mini...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co., Ltd.
2023-06-01
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| Series: | Chinese Journal of Population, Resources and Environment |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2325426223000165 |
| Summary: | Minimalism has become a new consumer trend that can guide low-carbon innovation behaviors. This study uses two experiments and one survey to explore the mechanisms underlying the relationships among minimalism, quantitative behavior, and low-carbon innovation behavior. The results show that (1) minimalism can positively influence consumers’ low-carbon innovation behavior; (2) the interactive effect of minimalist and quantitative behavior on low-carbon innovation behavior is significant; and (3) meaning in life can play a significant mediating role in the relationship between minimalism and low-carbon innovation behavior. Finally, corresponding strategies for theory and management practices are proposed. |
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| ISSN: | 2325-4262 |