Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior
Minimalism has become a new consumer trend that can guide low-carbon innovation behaviors. This study uses two experiments and one survey to explore the mechanisms underlying the relationships among minimalism, quantitative behavior, and low-carbon innovation behavior. The results show that (1) mini...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co., Ltd.
2023-06-01
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| Series: | Chinese Journal of Population, Resources and Environment |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2325426223000165 |
| _version_ | 1827895808234618880 |
|---|---|
| author | Jian Gao Liyu Tang Yang Lyu |
| author_facet | Jian Gao Liyu Tang Yang Lyu |
| author_sort | Jian Gao |
| collection | DOAJ |
| description | Minimalism has become a new consumer trend that can guide low-carbon innovation behaviors. This study uses two experiments and one survey to explore the mechanisms underlying the relationships among minimalism, quantitative behavior, and low-carbon innovation behavior. The results show that (1) minimalism can positively influence consumers’ low-carbon innovation behavior; (2) the interactive effect of minimalist and quantitative behavior on low-carbon innovation behavior is significant; and (3) meaning in life can play a significant mediating role in the relationship between minimalism and low-carbon innovation behavior. Finally, corresponding strategies for theory and management practices are proposed. |
| first_indexed | 2024-03-12T22:27:02Z |
| format | Article |
| id | doaj.art-c19b29bbb47d4e79ba5ed331bf5421c2 |
| institution | Directory Open Access Journal |
| issn | 2325-4262 |
| language | English |
| last_indexed | 2024-03-12T22:27:02Z |
| publishDate | 2023-06-01 |
| publisher | KeAi Communications Co., Ltd. |
| record_format | Article |
| series | Chinese Journal of Population, Resources and Environment |
| spelling | doaj.art-c19b29bbb47d4e79ba5ed331bf5421c22023-07-22T04:52:11ZengKeAi Communications Co., Ltd.Chinese Journal of Population, Resources and Environment2325-42622023-06-012128291Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behaviorJian Gao0Liyu Tang1Yang Lyu2Department of Marketing, School of Business and Administration, Zhejiang University of Finance and Economics, Hangzhou 310018, ChinaDepartment of Marketing, School of Business, Ningbo Nottingham University, Ningbo 315100, ChinaSchool of Finance and Trade, Zhejiang University of Finance & Economics Dongfang College, Jiaxing 314408, China; Corresponding author.Minimalism has become a new consumer trend that can guide low-carbon innovation behaviors. This study uses two experiments and one survey to explore the mechanisms underlying the relationships among minimalism, quantitative behavior, and low-carbon innovation behavior. The results show that (1) minimalism can positively influence consumers’ low-carbon innovation behavior; (2) the interactive effect of minimalist and quantitative behavior on low-carbon innovation behavior is significant; and (3) meaning in life can play a significant mediating role in the relationship between minimalism and low-carbon innovation behavior. Finally, corresponding strategies for theory and management practices are proposed.http://www.sciencedirect.com/science/article/pii/S2325426223000165MinimalismLow-carbon innovation behaviorQuantitative behaviorMeaning in life |
| spellingShingle | Jian Gao Liyu Tang Yang Lyu Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior Chinese Journal of Population, Resources and Environment Minimalism Low-carbon innovation behavior Quantitative behavior Meaning in life |
| title | Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior |
| title_full | Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior |
| title_fullStr | Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior |
| title_full_unstemmed | Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior |
| title_short | Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior |
| title_sort | impact of minimalism on consumers low carbon innovation behavior interactive role of quantitative behavior |
| topic | Minimalism Low-carbon innovation behavior Quantitative behavior Meaning in life |
| url | http://www.sciencedirect.com/science/article/pii/S2325426223000165 |
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