FACTORS DETERMINING BOOK DEMAND AND ONLINE SALES
This research is motivated by the growing interest of consumers in Bulgaria in purchasing their goods via the Internet. With the development of technology, online shopping is becoming increasingly preferred by consumers, owing to a number of advantages. This study aims to reveal consumers’ prefer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2023-12-01
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| Series: | Trakia Journal of Sciences |
| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2021,%202023,%20Supplement%201,%20Series%20Social%20Sciences/4%20%D1%81%D0%B5%D0%BA%D1%86%D0%B8%D1%8F/%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%B8/50-Z.Zhelyazkov.docx.pdf |