The current role of influencers in public relations: Comparing Spain and the USA
Influencers currently play a key role in corporate communications. Their presence is increasing in promotional activities, initiated both by private companies and public institutions, which has transformed them into particularly important figures over the past decade. But what is their specific rol...
| Main Authors: | , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
Universitat Autònoma de Barcelona
2023-01-01
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| Series: | Anàlisi: Quaderns de Comunicació i Cultura |
| Subjects: | |
| Online Access: | https://analisi.cat/article/view/3554 |