Email marketing reach in the European Union
Marketing automation is a relatively new area within the online marketing landscape. Marketing automation systems are a type of management information systems (MIS) used in customer relationship management (CRM). These systems have gained popularity with large clients who are looking to develop thei...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2020-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/362231 |