Email marketing reach in the European Union

Email marketing reach in the European Union

Marketing automation is a relatively new area within the online marketing landscape. Marketing automation systems are a type of management information systems (MIS) used in customer relationship management (CRM). These systems have gained popularity with large clients who are looking to develop thei...

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Bibliographic Details
Main Authors: Mircea Georgescu, Codrin Teiu
Format: Article
Language:English
Published: Faculty of Economics and Business in Osijek 2020-01-01
Series:Ekonomski Vjesnik
Subjects:
marketing
automation
customer
Online Access:https://hrcak.srce.hr/file/362231

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