PERAN SOCIAL SUPPORT TERHADAP RELATIONSHIP QUALITY DAN SOCIAL COMMERCE INTENTION

Abstract: In the era of social commerce, individuals share their knowledge, experience, and information about products and services with people in their neighborhood or close friends. Formed on the basis of social support theory, relationship quality, and social media concepts, this study proposes a...

Full description

Bibliographic Details
Main Author: Widarto Rachbini
Format: Article
Language:English
Published: Universitas Mercu Buana 2017-11-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1977