Marketing Communications as Important Segment of the Marketing Concept
New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-06-01
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| Series: | ECONOMICS |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/eoik-2015-0031 |