Wolves at the Door: Musical persuasion in a 2004 Bush-Cheney advertisement
Many journalists and scholars overlook the discursive role of music in TV political advertisements. But we argue that music is a potent means of political persuasion. Music in advertisements is determinative; all other elements—images, voiceovers, sound effects, written text, and so on—are circumscr...
| Main Authors: | , |
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| Format: | Article |
| Language: | Danish |
| Published: |
Sammenslutningen af Medieforskere i Danmark (SMID)
2011-06-01
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| Series: | MedieKultur: Journal of Media and Communication Research |
| Subjects: | |
| Online Access: | https://tidsskrift.dk/mediekultur/article/view/2857 |