Formation of brand-centric industrial enterprise management
The article investigates the essence of brand-centric approach to industrial enterprise management. Analyzed of the concept of brand-centric management. Highlighted components of brand-centric management, analyzed the differences of brand-centric approach to management from the traditional approach....
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_280_288_0.pdf |