Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing

In the era of rapid technological advancements, traditional marketing strategies no longer wield the same effectiveness. The focal point has shifted to social media, a pivotal virtual realm where platforms not only serve as social networks but also as digital advertising spaces utilizing innovati...

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Bibliographic Details
Main Authors: Raluca-Giorgiana Chivu (Popa), Ionut-Claudiu Popa
Format: Article
Language:English
Published: Ovidius University Press 2024-02-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/4-2.pdf