Finding Effective Item Assignment Plans with Weighted Item Associations Using A Hybrid Genetic Algorithm

Finding Effective Item Assignment Plans with Weighted Item Associations Using A Hybrid Genetic Algorithm

By identifying useful relationships between massive datasets, association rule mining can provide new insights to decision-makers. Item assignment models based on association between items are used to place items in a retail or e-commerce environment to increase sales. However, existing models fail...

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Bibliographic Details
Main Authors: Minho Ryu, Kwang-Il Ahn, Kichun Lee
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Applied Sciences
Subjects:
association rules
cross-selling
item assignment
hybrid genetic algorithm
Online Access:https://www.mdpi.com/2076-3417/11/5/2209

Internet

https://www.mdpi.com/2076-3417/11/5/2209

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