Characteristics of Human Behavior in an Online Society

This study analyzed user behaviors on Epinions and generated the following findings. The frequency of the trusting, writing, and rating behaviors of Epinions users demonstrated a power law distribution. Only a small group of users were active on Epinions then. The majority of users obtained trust fr...

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Bibliographic Details
Main Authors: Ying Li, Hongduo Cao, Ying Zhang, Beibei Li
Format: Article
Language:English
Published: SAGE Publishing 2018-05-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244018770494