Concept for the Customer Perspective of the Balanced Scorecard (BSC) System in Bus Transport Companies in the Slovak Republic

Customer awareness and customer satisfaction are generally important attributes for the success and competitiveness of any business. In some sectors, they are studied very intensively; in others, they are neglected. In the field of transport services, it is important that the attitudes of customers...

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Bibliographic Details
Main Authors: Eva Kicova, Zuzana Rosnerova, Olga Ponisciakova, Lubica Gajanova
Format: Article
Language:English
Published: MDPI AG 2023-12-01
Series:Systems
Subjects:
Online Access:https://www.mdpi.com/2079-8954/11/12/575