Appropriate Innovation for Asian Emerging Markets in a Digital World: A Strategic Framework
Growth in spending in Asian emerging economies will be driven to a large extent by lower-middle income and lower-income households. They constitute a vast “2nd tier” underserved market, much of it located in smaller cities, towns, and rural areas. This study develops a framework for appropriate inno...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Miskolc
2022-07-01
|
Series: | Theory, Methodology, Practice |
Subjects: |