The Impact of Strategic Orientations on New Product Development Financial Performance
The purpose of the present study is to investigate the impact of the organization's strategic orientation on the financial performance of new product development. This study examined two types of organizational strategic orientations: market orientation, innovation orientation, and the compleme...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2021-02-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2099_47901295cd32ab9bbf346ee2e84aa255.pdf |