Word of mouth on the Internet: Cross-cultural analysis
Development of the Internet and the technology of user generated content, allowed informal online communication between consumers (word of mouth). As the intensity of word of mouth on the Internet is growing, in terms of customers' comments, reviews on the products and services, and its potenti...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2020-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712002088M.pdf |