Risky Business: Building a Super Luxury Wine Brand
ARA Estates Winery (name disguised at company's request) was a well-known Napa, California Cabernet Sauvignon producer, located in the prestigious Howell Mountain wine-growing region. Established in the early 1990s, ARA Estates Winery went through several years of challenges before finding its...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
The Wine Business Institute at Sonoma State University
2016-04-01
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Series: | Wine Business Journal |
Online Access: | https://doi.org/10.26813/wbcrj/2016.01.01/risky |