An investigation on the effects of emotional intelligence in development of brand equity

This paper presents an investigation on the effects of various components of emotional intelligence including self-awareness, emotional management, sympathy, social skills and self- motivation on building brand equity in telecommunication industry. The proposed study of this paper uses two questionn...

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Bibliographic Details
Main Authors: Hosseinali Aziziha, Ashkan Faraji, Ali Khodsetan, Reza Tahermanesh, Seyed Shahab Mousavi, Elham Agha Alikhani
Format: Article
Language:English
Published: Growing Science 2014-02-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol4/msl_2013_397.pdf